Digital Marketing Course
About The Course
Course Rating 5/5
5/5
Welcome to our digital marketing classes! Choosing digital marketing opens doors to a world of
opportunities. It’s a dynamic field where creativity meets strategy, offering endless possibilities for
career growth and success. As you embark on this journey, remember that learning is a lifelong
adventure, and each lesson brings you closer to mastery. Embrace the challenges, explore new
techniques, and enjoy the process of discovery.
Here’s to happy learning and the exciting adventures that await you in the world of digital
marketing!
Why Choose Our Course?
- Comprehensive curriculum
- Experienced instructors
- Hands-on learning
- Industry-standard software
What You'll Learn
- Overview of digital marketing landscape
- Importance of digital marketing
- Benefits of digital marketing
- Digital Marketing Channels
- Types of Traffic
- Careers in Digital Marketing
- Strategic Website Development
- Local Online Presence Optimization
- Maximizing Social Media Reach
- Importance of Online Promotion
- Varieties of Digital Advertisements
- Fundamentals of Media Purchasing
- Lead Nurturing and Funnel Management
- Online Consumer Pathways
- Online Business Objectives Analysis
- Essential Graphic Design Principles
- Creating Marketing Collateral
- Crafting Digital Documents
- Crafting Effective Video Strategies
- Significance of Video Marketing
- Varieties of Online Video Content
- Crafting Compelling Video Narratives
- Hands-On Workshop: Crafting Engaging
- Explainer Videos
- Leveraging YouTube for Marketing
- Optimizing YouTube Channel
- Best Practices for YouTube Profiles & Posts
- Practical Session: YouTube Channel
- Customization & Content Upload
- Domain Registration and Hosting Acquisition
- Navigating cPanel
- WordPress Installation
- Tailoring Website Themes
- Crafting Homepage and Blog Pages
- Implementing a Squeeze Page
- Menu Customization
- Practical Customization Exercises and Q&A Session
- Understanding SEO Fundamentals
- Keyword Research and Mapping Strategies
- Optimizing Content for Search Engines
- On-Page SEO Techniques and HTML Tag Optimization
- Off-Page SEO Strategies and Link Acquisition
- Implementing Local SEO Tactics
- Introduction to Social Media Platforms
- Exploring Diverse Social Media Channels
- Facebook Page Optimization for Businesses
- Maximizing Business Visibility on Twitter
- Optimizing LinkedIn Profiles for Professionals
- Strategies for Effective Instagram Marketing
- Implementing Google Analytics Setup
- Reviewing Key Google Analytics Reports
- Exploring Alternative Analytics Platforms
- Practical Session: Evaluating Analytics Reports
- Understanding Landing Page
- Components
- Landing Page Strategies in Real Time
- Understanding the Basics of Video Ads
- Overview of Creating Video Ad Campaigns
- Introduction to Paid Online Promotion
- Programmatic versus Direct Advertising
- Approaches
- Exploring Search Advertising Fundamentals
- Google Ads Search (PPC) Campaign Management
- Effective Strategies for Search Campaigns
- Understanding Display Ad Basics
- Live Demonstration of Display Campaign
- Setup
- Introduction to Facebook Ads for Lead
- Generation, Engagement, and Website Traffic
- Live Walkthrough of Facebook Ad Campaign
- Creation
- Best Practices for Facebook Advertising
- Generating Content Ideas Organically
- Maximizing Content Repurposing Efforts
- Exploring the Significance of Email Marketing
- Crafting Compelling Email Copy
- Developing Email Marketing Strategies
- Utilizing Email Marketing Tools
- Analyzing and Reporting Email Campaign
- Performance
- Comparison: Cookie-Based vs. Data-Driven
- Remarketing
- Implementation of Remarketing Pixels
- Live Demonstrations of Display and Search
- Remarketing Campaigns
- Crafting Compelling Content for Business Websites
- Understanding the Difference between Persuasive
- and Informative Writing
- Understanding Affiliate Programs and
- Payment Structures
- Enrolling in Affiliate Programs
- Generating Revenue with Google AdSense
- Building an Effective Freelancing Profile
- Strategies for Securing Freelance Projects
- Exploring Personal Branding and Influencer
- Marketing Concepts
- Identifying Key Personal Branding Platforms
- Creating a 60-Day Personal Branding Roadmap
- Generating Revenue with Digital Products
- Leveraging Social Media for E-commerce Growth
- Establishing and Optimizing Your E-commerce
- Store
- Expanding Sales through Marketplace Platforms
- Marketing Strategies for E-commerce Stores
- Introduction to Job Placement Procedures
- Clarifying Your Career Trajectory
- Assessing and Enhancing Your Skillset
- Crafting an Effective Resume
- Tailoring Personalized Cover Letters
- Simulated Interview Scenarios